Cupertino, CA, April 18th, 2012 ? SelfOptima, a Silicon Valley-based software company, announces that Rancho La Puerta, world-renowned fitness resort and spa in Baja California, has launched SelfOptima?s GEMS, the first online Guest Experience Management System. This latest technology innovation is expected to transform the healing resort / destination spa industry by creating a new era of ?guest experience management.?
GEMS is an innovative platform that delivers significant value to resort guests, while at the same time driving measurable business results in the form of higher occupancy rates and increased revenue. It is customized and branded for Rancho La Puerta as their ?Ranch Circle.? The innovation is a brand new online wellness program which helps guests improve their overall wellness both before and after their visit.
For 72 years guests have valued Rancho La Puerta?s role in improving their lives through better physical fitness as well as overall mind/body/spirit wellness. In the same spirit with which it pioneered modern-day holistic health, Rancho La Puerta has now licensed SelfOptima?s GEMS and created the Ranch Circle?an on-line program that includes a health assessment algorithm, analysis, and specific recommendations for optimizing overall wellness.
?Ranch Circle is part of our ongoing commitment to explore new ways to honor and nurture our relationships with our guests,? says Sarah Livia Brightwood, Rancho La Puerta?s President.
GEMS begins with an online health assessment that gives guests access to personalized recommendations, goal-setting, and guidance about their health needs and interests. Members can then also connect with experts and friends that they?ve met at the resort to build their own social support network. Another helpful tool of GEMS is that it assists guests in personalizing their schedule even before they arrrive.
?Guests can now experience a ?virtual ranch? and stay connected well beyond their visit. They can learn about the evidence behind spa and wellness therapies, as well as receive specific recommendations on resort programs and services,? says Nader Vasseghi, founder and CEO of SelfOptima. ?The system offers a rich online experience and wellness environment for the guests.?
By offering this platform as part of a loyalty and relationship program, a resort continues to demonstrate the importance of every guest?s health goals. The system allows resorts to communicate with their guests in a personalized way by only sharing news and promotions that will interest them. It also offers guests the opportunity to make the resort?s lifestyle advice, inspiration, and personal coaching an integral part of their daily lives.
For for information, visit: http://www.selfoptima.com/solutions/health-fitness-resorts/guest-experience-management-system/
About SelfOptima
SelfOptima is a Silicon Valley based software technology company that has introduced a new era of Guest Experience Management System (GEMS) for destination spas and health / fitness resorts. Guests can learn about their health and the evidence behind spa and wellness therapies, receive personalized recommendations on resort programs and services, as well as stay connected and engaged with the resort long after their departure. SelfOptima?s GEMS platform is the latest innovation for resort owners to optimize customer loyalty, repeat business and increased revenue.
http://www.selfoptima.com
About Rancho La Puerta
The modern-day fitness and spa vacation experience began in 1940 in a sheltered valley only an hour?s drive from San Diego, California. There, in Tecate, Baja California, Mexico, Edmond and Deborah Szekely founded the world?s first destination fitness resort and spa. Soon Rancho La Puerta became the paradigm of all multi-day ?destination spa? vacations that encompass health and wellness for mind, body, and spirit. An amazing program of fitness activities, healthful cuisine, luxury spa amenities, superb accommodations, and entertainment awaits each guest. The 3,000-acre property also offers world-class landscaped gardens, an organic farm, internationally known cooking school, and mountainsides and meadows for great hiking and walking experiences.
http://www.rancholapuerta.com/
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